Academic Year 2024-2025

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Bachelor of Business Management (Brussels) (180 ECTS)

2025-2026

In order to be admitted to a bachelor’s programme, the candidate student should have obtained:
a) A Belgian diploma of secondary education, awarded until the 2024-2025 academic year;
b) A Belgian diploma of secondary education, educational qualification level 4, awarded from the 2024-2025 academic year;
c) A Belgian diploma of higher education (short cycle) with a full learning plan;
d) A Belgian diploma of higher education of social promotion, with the exception of the certificate for educational competence;
e) A diploma or certificate, issued in the framework of the Flemish Higher Professional Education;
f) A Belgian bachelor’s or master’s degree;
g) A degree or certificate that is recognized by law, decree, European directive or another international agreement as the equivalent of the diplomas in the above mentioned categories.

2024-2025

In order to be admitted to a bachelor’s programme, the candidate student should have obtained:
a) A Belgian diploma of secondary education, awarded until the 2024-2025 academic year;
b) A Belgian diploma of secondary education, educational qualification level 4, awarded from the 2024-2025 academic year;
c) A Belgian diploma of higher education (short cycle) with a full learning plan;
d) A Belgian diploma of higher education of social promotion, with the exception of the certificate for educational competence;
e) A diploma or certificate, issued in the framework of the Flemish Higher Professional Education;
f) A Belgian bachelor’s or master’s degree;
g) A degree or certificate that is recognized by law, decree, European directive or another international agreement as the equivalent of the diplomas in the above mentioned categories.

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Major in Marketing

Compulsory courses

Students are required to follow all courses within the 'compulsory subjects' group.

4 ECTS

Micro- and macro economics

HEB01A

A.Fairchild (coordinator)

J.Bormans

Micro- and macro economics (4 ECTS)

HEB01a

J.Bormans

6 ECTS

Principles of Law

HEB02A

S.Gardner (coordinator)

Principles of Law (6 ECTS)

HEB02a

S.Gardner

4 ECTS

Financial Business Management

OBF60A

J.Bormans (coordinator)

Financial Business Management (4 ECTS)

OBF60a

J.Bormans

3 ECTS

Intercultural Agility for Business

OBF61A

F.Humbert-Todd (coordinator)

K.Caenen

F.Humbert-Todd

M.Todd

Intercultural Agility for Business (3 ECTS)

OBF61a

K.Caenen

F.Humbert-Todd

M.Todd

3 ECTS

Academic Writing

HEB13A

S.O' Dubhghaill (coordinator)

J.Goldberg

F.Humbert-Todd

L.Kelman

S.O' Dubhghaill

Academic Writing (3 ECTS)

HEB13a

J.Goldberg

F.Humbert-Todd

L.Kelman

S.O' Dubhghaill

4 ECTS

Advanced Business English 1

OBF62A

F.Humbert-Todd (coordinator)

K.Caenen

F.Humbert-Todd

I.Vande Walle

Advanced Business English 1 (4 ECTS)

OBF62a

K.Caenen

F.Humbert-Todd

I.Vande Walle

3 ECTS

Visual Communication Skills

OBF63A

T.Vandervaeren (coordinator)

E.Shoroye

T.Vandervaeren

Visual Communication Skills (3 ECTS)

OBF63a

E.Shoroye

T.Vandervaeren

4 ECTS

ICT and Organisation

OBF64A

J.Bormans (coordinator)

E.Felix Vargas

J.Neyns

E.van Beurden

ICT and Organisation (4 ECTS)

OBF64a

J.Bormans

E.Felix Vargas

J.Neyns

E.van Beurden

3 ECTS

Consumer Behaviour

OH3152

M.Todd (coordinator)

I.Nowe

M.Todd

Consumer Behaviour (3 ECTS)

OH5152

I.Nowe

M.Todd

4 ECTS

HEB15A

F.Matranga (coordinator)

Marketing (4 ECTS)

HEB15a

F.Matranga

4 ECTS

Marketing Planning and Marketing Mix

OBF65A

I.Nowe (coordinator)

E.Hamilton

I.Nowe

C.Willaerts

Marketing Planning and Marketing Mix (4 ECTS)

OBF65a

E.Hamilton

I.Nowe

C.Willaerts

3 ECTS

OBF98Z

G.De Backer (coordinator)

F.Matranga

Sales (3 ECTS)

OH6146

G.De Backer

F.Matranga

3 ECTS

Purchasing and logistics

OBF97Z

J.Unger (coordinator)

E.Hamilton

J.Unger

Purchasing and logistics (3 ECTS)

OH6147

E.Hamilton

J.Unger

3 ECTS

Business Organisation and Human Resources

OBF66A

M.Todd (coordinator)

Business Organisation and Human Resources (3 ECTS)

OBF66a

M.Todd

5 ECTS

Personal Development Skills

OBF67A

F.Humbert-Todd (coordinator)

V.Brosens

F.Humbert-Todd

S.O' Dubhghaill

H.T'Kindt

E.van Beurden

Personal Development Skills (5 ECTS)

OBF67a

V.Brosens

F.Humbert-Todd

S.O' Dubhghaill

H.T'Kindt

E.van Beurden

3 ECTS

Business Ethics

OH3153

M.Todd (coordinator)

G.De Vleeschouwer

M.Todd

Business Ethics (3 ECTS)

OH5153

G.De Vleeschouwer

M.Todd

3 ECTS

Business Communication and Reporting Techniques

OBF74A

F.Matranga (coordinator)

F.Humbert-Todd

F.Matranga

Business Communication and Reporting Techniques (3 ECTS)

OBF74a

F.Humbert-Todd

F.Matranga

4 ECTS

Advanced Business English 2

OBF75A

F.Humbert-Todd (coordinator)

S.Bougueria

F.Humbert-Todd

I.Vande Walle

Advanced Business English 2 (4 ECTS)

OBF75a

S.Bougueria

F.Humbert-Todd

I.Vande Walle

5 ECTS

ICT and Marketing

OBF76A

X.Rabaut (coordinator)

E.Felix Vargas

E.Hamilton

X.Rabaut

E.van Beurden

ICT and Marketing (5 ECTS)

OBF76a

E.Felix Vargas

E.Hamilton

X.Rabaut

E.van Beurden

3 ECTS

Research skills

OBF03A

A.Fairchild (coordinator)

J.Bormans

Research skills (3 ECTS)

OBF03a

J.Bormans

5 ECTS

Statistics for Market Research

OBF77A

P.De Bruecker (coordinator)

X.Rabaut

Statistics for Market Research (5 ECTS)

OBF77a

P.De Bruecker

X.Rabaut

4 ECTS

Marketing Planning and Marketing Mix

OH3156

I.Nowe (coordinator)

E.Hamilton

I.Nowe

B.Van Wassenhove

Marketing Planning and Marketing Mix (4 ECTS)

OH5156

E.Hamilton

I.Nowe

B.Van Wassenhove

4 ECTS

Marketing Communication

OBF47A

T.Kestens (coordinator)

B.Van Wassenhove

C.Willaerts

Marketing Communication (4 ECTS)

OH6158

T.Kestens

B.Van Wassenhove

C.Willaerts

4 ECTS

Digital Marketing

OBF53A

C.Willaerts (coordinator)

F.De Vries

C.Willaerts

Digital Marketing (4 ECTS)

OBF53a

F.De Vries

C.Willaerts

3 ECTS

Commercial Budgeting

OBF54A

T.Kestens (coordinator)

J.Bormans

T.Kestens

Commercial Budgeting (3 ECTS)

OBF54a

J.Bormans

T.Kestens

3 ECTS

Sales Management

OBF78A

G.De Backer (coordinator)

F.Matranga

Sales Management (3 ECTS)

OBF78a

G.De Backer

F.Matranga

3 ECTS

Project Management and Group Project

OBF56A

J.Neyns (coordinator)

Project Management and Group Project (3 ECTS)

OBF56a

J.Neyns

6 ECTS

Market research and analysis

OBF12A

P.De Bruecker (coordinator)

W.Broekaert

P.De Bruecker

Market research and analysis (3 ECTS)

OBF12a

W.Broekaert

P.De Bruecker

Market analysis in practice (3 ECTS)

OBF99z

W.Broekaert

P.De Bruecker

4 ECTS

International marketing

OBF13A

G.De Backer (coordinator)

International marketing (4 ECTS)

OBF13a

G.De Backer

3 ECTS

Integrated digital marketing

OBF15A

C.Willaerts (coordinator)

Integrated digital marketing (3 ECTS)

OBF15a

C.Willaerts

3 ECTS

Communication management

OBF16A

M.Todd (coordinator)

Communication management (3 ECTS)

OBF16a

M.Todd

3 ECTS

Sales Management

OBF17A

G.De Backer (coordinator)

Sales Management (3 ECTS)

OBF17a

G.De Backer

10 ECTS

Bachelor Thesis

OBF85A

L.Kelman (coordinator)

Bachelor Thesis (10 ECTS)

OBF85a

L.Kelman

4 ECTS

Business Project Marketing

OBF86A

J.Neyns (coordinator)

E.Hamilton

J.Neyns

Business Project Marketing (4 ECTS)

OBF86a

E.Hamilton

J.Neyns

Language option

A new approach to language choice will be introduced in academic year 2024-25 but this will only apply to phase 1.

Language stage 1

Select in the option 'Language stage 1' one of the six different 2nd language courses. The chosen language track needs to be continued in stage 2 and stage 3.
Please note, exclusion criteria may apply based on the language of the high school diploma and additional criteria (e.g. students with an intermediate level in NL/FR cannot choose the Dutch/French1).

4 ECTS

OBF68A

V.Gheysens (coordinator)

V.Brosens

French 1 (4 ECTS)

OBF68a

V.Brosens

4 ECTS

OBF69A

I.Vande Walle (coordinator)

T.Van Loock

I.Vande Walle

Dutch 1 (4 ECTS)

OBF69a

T.Van Loock

I.Vande Walle

4 ECTS

OBF70A

H.De Schryver (coordinator)

E.Felix Vargas

Spanish 1 (4 ECTS)

OBF70a

H.De Schryver

E.Felix Vargas

4 ECTS

OBF71A

I.Callebaut (coordinator)

German 1 (4 ECTS)

OBF71a

I.Callebaut

4 ECTS

Business French 1

OBF72A

K.Caenen (coordinator)

Business French 1 (4 ECTS)

OBF72a

K.Caenen

4 ECTS

Business Dutch 1

OBF73A

T.Van Loock (coordinator)

Business Dutch 1 (4 ECTS)

OBF73a

T.Van Loock

Language stage 2

Within the group "language stage 2" you choose the French module directly connected to the French taught the year before.

5 ECTS

Beginners' French 2

OH3158

T.Van Loock (coordinator)

E.Felix Vargas

H.T'Kindt

T.Van Loock

Beginners' French 2 (5 ECTS)

OH5158

E.Felix Vargas

H.T'Kindt

T.Van Loock

5 ECTS

Intermediate French 2

OBF05A

V.Brosens (coordinator)

Intermediate French 2 (5 ECTS)

OBF05a

V.Brosens

5 ECTS

Advanced French 2

OH3157

K.Caenen (coordinator)

Advanced French 2 (5 ECTS)

OH5157

K.Caenen

Language stage 3

Within the group "language stage 3" you choose the French module directly connected to the French taught the year before.

4 ECTS

Advanced French 3

OBF08A

K.Caenen (coordinator)

Advanced French 3 (4 ECTS)

OBF08a

K.Caenen

4 ECTS

Intermediate French 3

OBF09A

V.Brosens (coordinator)

Intermediate French 3 (4 ECTS)

OBF09a

V.Brosens

4 ECTS

Beginners' French 3

OBF10A

T.Van Loock (coordinator)

A.Claeys

T.Van Loock

Beginners' French 3 (4 ECTS)

OBF10a

A.Claeys

T.Van Loock

Business Skills option - Stage 2

Compulsory, default option is the “Business Skills (OBF79A)” course. Only students who are selected during the first semester by the course lecturers will be allowed to participate to the combined package of “Business Skills Condensed (OBF80A)” and “International Project (OBF29A)”.

6 ECTS

Business Skills

OBF79A

M.Todd (coordinator)

E.Felix Vargas

F.Humbert-Todd

F.Matranga

M.Todd

Seminars (2 ECTS)

OBF31a

M.Todd

Coaching & 2 business projects (4 ECTS)

OBF79a

E.Felix Vargas

F.Humbert-Todd

F.Matranga

M.Todd

3 ECTS

Business Skills Condensed

OBF80A

M.Todd (coordinator)

F.Humbert-Todd

F.Matranga

S.O' Dubhghaill

M.Todd

Seminars (2 ECTS)

OBF31a

M.Todd

Coaching & 1 business project (1 ECTS)

OBF80a

F.Humbert-Todd

F.Matranga

S.O' Dubhghaill

M.Todd

3 ECTS

International Project

OBF29A

F.Matranga (coordinator)

International Project (3 ECTS)

OBF29a

F.Matranga

Elective Modules - Stage 2

A new elective paths is introduced in the 2024-25 academic year. The chosen module must be the same in both the second and third stage. Choose 1 OPO of 5 credits in het secund stage.
During the first semester you will obtain more information about the content of these modules and, if desired, you can adjust the choice.

European Business

5 ECTS

Introduction to European Business

OBF81A

S.Gardner (coordinator)

I.Weber

Doing Business in the European Union (2.5 ECTS)

OBF81a

I.Weber

Commercial Law (2.5 ECTS)

OBF97z

S.Gardner

Digital Brand and Campaign Management
- 5 ECTS Brand Management OBF82A
  F.Matranga (coordinator)
  staff
  staff
  F.Matranga (coordinator)
  Brand Management (5 ECTS) OBF82a
  F.Matranga
  staff
  staff
  F.Matranga
Sustainable Business
- 5 ECTS Business and Sustainability OBF83A
  D.Van Meel (coordinator)
  staff
  staff
  D.Van Meel (coordinator)
  Business and Sustainability (5 ECTS) OBF83a
  D.Van Meel
  staff
  staff
  D.Van Meel
Marketing Logistics
- 5 ECTS Supply Chain Management OBF84A
  A.Fairchild (coordinator)
  staff
  staff
  A.Fairchild (coordinator)
  Supply Chain Management (5 ECTS) OBF84a
  A.Fairchild
  staff
  staff
  A.Fairchild

Elective Modules - Stage 3

Choose an elective for a total of 3 ECTS.
Notifications:
1- It is mandatory for students who have elected German 1 (Spanish 1) and elective German 2 (Spanish 2) in the 2nd stage to enrol in German 3 (Spanish 3) in the 3rd stage.
2- Students choosing for one of the 3 electives from the KUL Bridging Program: a credit obtained for such elective will count as future exemption when registering for the KUL Bridging Program. At same time, exams opportunities as part of BBM program also count as exam opportunities for the future KUL Bridging Program.
3- You can choose one of the elective courses below or you can also follow an elective course from the Odisee-wide course offer, in which you will follow classes with students from other programmes. You can consult the Odisee-wide course offer via https://www.odisee.be/odisee-breed- keuzeaanbod. Follow the instructions on this website to consult the schedule of the course of your choice and to add it to your ISP. We advise you to consult this decision with your study path coach.

3 ECTS

Purchasing & supplier management

OBB69A

Y.Smets (coordinator)

Purchasing & supplier management (3 ECTS)

OBB69a

Y.Smets

3 ECTS

Intercultural Agility for Business

OBF61A

F.Humbert-Todd (coordinator)

K.Caenen

F.Humbert-Todd

M.Todd

Intercultural Agility for Business (3 ECTS)

OBF61a

K.Caenen

F.Humbert-Todd

M.Todd

3 ECTS

Creative 360° Project

OBF87A

D.Van Meel (coordinator)

T.Vandervaeren

Creative 360° Project (3 ECTS)

OBF87a

D.Van Meel

T.Vandervaeren

3 ECTS

Circular Economy

OBF88A

D.Van Meel (coordinator)

Circular Economy (3 ECTS)

OBF88a

D.Van Meel

3 ECTS

Quality management

HBB09B

K.Mariën (coordinator)

Quality management (3 ECTS)

HBB09b

K.Mariën

3 ECTS

Human resources management

HBB63A

B.Henssen (coordinator)

Human resources management (3 ECTS)

HBB63a

B.Henssen

3 ECTS

Business Strategy

HBB17A

D.Van Meel (coordinator)

Business Strategy (3 ECTS)

HBB17a

D.Van Meel

3 ECTS

Doing business in the European Union

HBB27A

I.Weber (coordinator)

Doing business in the European Union (3 ECTS)

HBB27a

I.Weber

3 ECTS

Marketing of Services

OBB15A

N.

Marketing of Services (3 ECTS)

OBB15a

N.

3 ECTS

Real Estate Management

HBB80E

M.Kesteleyn (coordinator)

M.Zamora

Real Estate Management (3 ECTS)

HBB07f

M.Kesteleyn

M.Zamora

3 ECTS

Creative Thinking

OBF37A

T.Kestens (coordinator)

Creative Thinking (3 ECTS)

OBF37a

T.Kestens

3 ECTS

Ready to start your own business

OBB33A

I.Nowe (coordinator)

Ready to start your own business (3 ECTS)

OBB33a

I.Nowe

3 ECTS

Data Management & Governance

OBF51A

M.Goris (coordinator)

J.Buyl

M.Goris

T.Kestens

Data Management & Governance (3 ECTS)

OBF51a

J.Buyl

M.Goris

T.Kestens

3 ECTS

OBF38A

H.De Schryver (coordinator)

Spanish 3 (3 ECTS)

OBF38a

H.De Schryver

3 ECTS

OBF39A

I.Callebaut (coordinator)

German 3 (3 ECTS)

OBF39a

I.Callebaut

3 ECTS

Personnel and Organization (KUL Bridging)

OBF89A

T.Kestens (coordinator)

Personnel and Organization (3 ECTS)

OBF89a

T.Kestens

3 ECTS

Behaviour, Society and Economy (KUL Bridging)

OBF90A

T.Kestens (coordinator)

Behaviour, Society and Economy (3 ECTS)

OBF90a

T.Kestens

3 ECTS

Strategy and Entrepreneurship (KUL Bridging)

OBF91A

T.Kestens (coordinator)

Strategy and Entrepreneurship (3 ECTS)

OBF91a

T.Kestens

3 ECTS

Academic Mobility

OBF42A

S.Spruytte (coordinator)

Academic Mobility (3 ECTS)

OBF42a

S.Spruytte

Traineeship option - Stage 3

Choose within the group "Options traineeship stage 3" one of the next options. Additional conditions apply for Work Placement options outside Belgium (checked by course coordinator).

Option 1: Work Placement in Belgium
- 20 ECTS Work Placement in Belgium OBF92A
  E.Felix Vargas (coordinator)
  staff
  staff
  E.Felix Vargas (coordinator)
  Work Placement in Belgium (20 ECTS) OBF92a
  E.Felix Vargas
  staff
  staff
  E.Felix Vargas

Option 2: Work Placement Mobility in Europe, outside Belgium

20 ECTS

Traineeship Mobility in Europe, outside Belgium

OBF40A

S.Spruytte (coordinator)

E.Felix Vargas

T.Kestens

S.Spruytte

Traineeship Mobility in Europe, outside Belgium (20 ECTS)

OBF40a

E.Felix Vargas

T.Kestens

S.Spruytte

Option 3: Work Placement Mobility outside Europe

The student takes up “outside Europe preparation for internship” in the semester before the semester of the actual exchange.

17 ECTS

Work Placement Mobility outside Europe

OBF23A

S.Spruytte (coordinator)

E.Felix Vargas

T.Kestens

S.Spruytte

Work Placement Mobility outside Europe (17 ECTS)

OBF23a

E.Felix Vargas

T.Kestens

S.Spruytte

3 ECTS

Buiten Europa: voorbereid op stage I

OS3000

J.De Geest (coordinator)

Buiten Europa: voorbereid op stage I (3 ECTS)

OS5000

J.De Geest

3 ECTS

Buiten Europa: voorbereid op stage II

OWL50A

J.De Geest (coordinator)

Buiten Europa: voorbereid op stage II (3 ECTS)

OWL50a

J.De Geest

Optional: Study mobility inside or outside Europe - Stage 3

This option can only be chosen done in consultation and with the approval of the program counselor and the Internationalization department.

30 ECTS

Study mobility inside or outside Europe

OBF57A

S.Spruytte (coordinator)

E.Felix Vargas

S.Spruytte

Study mobility inside or outside Europe (30 ECTS)

OBF57a

E.Felix Vargas

S.Spruytte

Transitional measures for program revision 2024-2025
These courses belong to the old program and can only be taken during a transition period by students who have previously followed the OPO and only with the permission of the study path counselor. The study path counselor determines with the student what effort the student must make for this course. Timetable and course set-up will be set by the course coordinator via Toledo/Ultra.
- 3 ECTS Foreign Trade HEB19A
  C.Galbraith (coordinator)
  staff
  staff
  C.Galbraith (coordinator)
  Foreign Trade (3 ECTS) HEB19a
  C.Galbraith
  staff
  staff
  C.Galbraith

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