Communication management (B-ODISEE-OBF16A)

3 ECTSEnglish22 First termFirst term
Todd Martin (coordinator) |  Todd Martin
Kernteam Business Management (BA)

Aims

Aims

Competency 3: Can manage internal and external oral and written communications in at least 3 languages.

3.1 Understands and interprets oral messages (upper intermediate to advanced)

3.2 Writes, reports and words a message a personal opinion or point of view, integrating business information and numerical data. (ditto)

3.3 Speaks about general socio-economic as well as professional issues. (ditto)

3.4 Interprets and assesses business sources, messages or instructions correctly. (ditto)

3.5 Writes informative and convincing texts adapting the style to the audience and combining different media  (ditto)

 

Competency 4: The graduate can work in an international/inter-cultural environment.

4.1 Assesses the impact of regional, international and intercultural circumstances on professional activities.

Previous knowledge

 

General admission requirements and prerequisites.

Is included in these courses of study

Activities

3 ects. Communication management (B-ODISEE-OBF16a)

3 ECTSEnglishFormat: Lecture-practical-assignment22 First termFirst term
Todd Martin
Kernteam Business Management (BA)

Content

Learning objectives

Marketing increasingly reflects the ‘glocal’ nature of the business environment, and its ability to respond to the needs of global and local markets, It is important that students are able to develop and apply communication tools which work in both local and global markets.

Students will be expected to systematically explore the planning, implementation and monitoring of a variety of channels of communication.

By the end of the Communication Management course, students will have:

  • A thorough understanding of the business and theory of communication management.
  • A clearer appreciation of the workings and nature of the advertising industry and how it relates to other key marketing disciplines.
  • Comprehend the different organisational models used to develop marketing messages
  • The capacity to create and utilise culturally relevant communication tools, in terms of responding to different market’s needs.
  • Develop an understanding of Integrated Marketing Communications (IMC) and how to create one.

 

Contents

The Communication Management course will draw on a range of academic and industry literature, which examines all aspects of communication management from primarily a practical business perspective but also from academic and theoretical perspectives.

 

Course material

Course material

Articles, online materials, YouTube content, and other visual aids, when appropriate.

Students will be expected to regularly check Toledo, the online learning platform and their Odisee email accounts, to receive additional material and instructions, which will allow them to come to classes, fully prepared.

Language of instruction: more information

This course will be taught in English.

Format: more information

A mixture of lectures, group activities, and self-study is also expected.

Evaluation

Communication management (B-ODISEE-O70224)

Type : Continuous assessment without exam during the examination period
Description of evaluation : Paper/Project, Presentation
Type of questions : Multiple choice, Open questions

Explanation

AssessmentGrading scale
TOTAL1-20/20 scale

COURSE EVALUATION PRINCIPLES
Assessment

Will be a mixture of continuous assessment throughout the semester, presentations and a final written paper.

  • Group Presentations and Continuous assessment (40%): Engagement in class discussions and attendance in class will be noted and taken into consideration.
    • All students will create and deliver group presentations.
    • The group presentation will focus on a culturally specific-ad, exploring how communication messages are targeted at a particular geographical market:
  • 1st exam period -- Final written paper (60%): Developing an integrated Marketing Communications (IMC) plan, exploring how to launch an existing brand into a new market, using a range of communications tools.

 

ADDITIONAL COURSE EVALUATION GUIDELINES (as part of BBM-program policy)

  • Absence Policy. What do you have to do when you are ill during assignments/tests/presentation or absent during an exam? Please apply the BBM-absence policy as published online at https://www.odisee.be/en/bachelor-business-management-brussels/reporting-your-absence
  • Groupwork with "Peer grading": all evaluation activities that contain group work, will apply "peer grading" (captured via formalized process), to differentiate individual score vs. group average, based on collected peer feedback.
  • BYOD Exam Policy. This course has an online, on campus exam where the BYOD (Bring Your Own Device)-policy fully applies. The BYOD-policy is published online at https://www.odisee.be/en/bachelor-business-management-brussels/bbm-practical-information
  • Examination arrangements. The evaluation of this course may contain multiple choice questions. For the grading of this, no guess correction will be applied, rather an increased pass mark will be applied.
  • AI & document authenticity Policy: You need to submit authentic, original work for your course assignments, presentations and open book exams (a.o. no copy/paste from AI tools). The BBM-AI & authenticity policies are published online at https://www.odisee.be/en/bachelor-business-management-brussels/bbm-practical-information. Deviation from this policy is only possible if the course lecturer explicitly allows use of AI-tools via TOLEDO/Ultra announcement or in course material or assignment instructions.

 

 

 

 

Information about retaking exams

EVALUATION PRINCIPLES SPECIFICALLY FOR RETAKE:

Students will submit a  written assignment in the 3rd exam period (EP3), this paper will account for 100 per cent of your final grade 

 

ADDITIONAL COURSE EVALUATION GUIDELINES (as part of BBM-program policy): identical as in 1st exam opportunity