Aims

We refer to the competency profile of the Business Management programme with a major in Marketing which is an integral part of this ECTS sheet.

The profession-specific competences depend mainly on the type of company and the tasks that are imposed.

The marketing component involves performing or helping with marketing assignments relating to market research, marketing communication, competition analysis, marketing strategies, etc.  

The profession-specific competencies will be evaluated on the criteria forthe Level 6 diploma (bachelor level);

All of the competencies listed below would be at 3.0 Advanced level, as this is pre-graduation phase of education:

GENERAL COMPETENCES

1. Leaving from their own area of specialization, the graduate can support the company policy efficiently.

1.1 Analyses business processes, corporate functions, strategies, corporate culture and the total business environment

1.2 Is able to draw up contextual business and organizational processes

1.3 Sees the connections between various business and organizational processes

1.4 Words a motivated advice in order to optimize short and long term company policies

2. The graduate actively supports various actors in achieving the (strategic) objectives of a company or organization.

2.1 Collects current economic information, e.g. consumer confidence, inflation rate, interpreting interest rates and graphs/tables

2.2 Words recommendations for management decisions in the short and long term

2.3 Words recommendations in order to optimize the financial health of a company

2.4 Detects legal issues and comprehends how to handle them

3. The graduate shows entrepreneurial spirit, works independently, systematically and accurately and acts solution-oriented and innovative to optimize context-related business and organization processes.

3.1 Determines work, problems and chances pro-actively within the company or business enterprise

3.2 Thinks of alternative ideas, propositions, solutions and actions and implements them

3.3 Is able to see an opportunity, translates this into a project and draws up a corresponding (basic) business plan

3.4 Draws up budgets, substantiates and monitors them

3.5 Works carefully and meticulously with an eye for details and finish, even under time constraints

4. Leaving from his own area of specialization the graduate develops and maintains good relationships with all stakeholders.

4.1 Empathizes for the situation of others

4.2 Understands the situation of customers

4.3 Actively listens to problems, complaints and wishes

4.4 Undertakes actions in order to optimize service for customers

4.5 Undertakes actions in order to make professional contacts with stakeholders

4.6 Undertakes actions in order to develop professional contacts with stakeholders

5. The graduate makes efficient and effective use of IT applications to support the management of companies and organizations.

5.1 Supports processes with appropriate IT-tools

5.2 Processes, manages and analyses data with existing software packages to speed up/automate administrative tasks

5.3 Uses and integrates standard software critically and purposefully in its actions to efficiently process data, textual and numerical information and to communicate in a professional context

5.4 Assesses and analyses a specific business situation critically and chooses the right solution via integrated software

6. The graduate collects, analyses, interprets and evaluates autonomous scientific and contextual quantitative and qualitative data and is able to report professionally about it and formulate recommendations whilst showing a critical investigative attitude.

6.1 Searches efficiently for relevant and reliable information and sources

6.2 Draws up an action plan and chooses the appropriate research methods

6.3 Analyses, interprets and evaluates information correctly and critically

6.4 Writes a substantiated conclusion and a practical advise

7. The graduate handles internal and external oral and written communications in three languages.

7.1 Understands and interprets oral messages

7.2 Writes reports and words a message, a personal opinion or point of view, integrating business information and numerical data

7.3 Holds a conversation about both general socio-economic as well as professional issues

7.4 Interprets and assesses business sources, messages or instructions correctly

7.5 Writes internal and external correspondence and uses an appropriate format

7.6 Writes informative and convincing texts adapting the style to the audience and combining different media

7.7 Communicates in an interactive manner with internal and external stakeholders in a specific professional context

8. The graduate works constructively together as a member of a diverse team and takes responsibility in various tasks and roles within a company or organization.

8.1 Actively contributes to a common result (shares information)

8.2 Takes responsibility in executing delegated tasks and/or for the self-performed part of the teamwork

8.3 Respects unanimous decisions even if these don't comply with personal opinion

8.4 Has an open attitude; respects others opinions

8.5 Nourishes the team spirit

9. The graduate acts in an ethical, deontological and socially responsible manner and reflects on their own actions and the actions of others.

9.1 Respects the professional code of ethics

9.2 Acts in accordance with generally accepted ethical standards

9.3 Acts respectful and with integrity

9.4 Appropriately handles diversity within the organization (culture, religion, gender, disabilities)

9.5 Takes into account the interests and sensitivities of other cultures

9.6 Treats people, resources and environment with care

10.   The graduate takes responsibility for their own professional development and independently monitors (international) trends and integrates these new insights.

10.1 Questions his personal way of work as a professional

10.2  Knows strengths and weaknesses in their own functioning and formulates points of improvement

10.3 Adjusts his own functioning in accordance to his talents

10.4 Develops a focus on lifelong learning

10.5   Seeks out new learning opportunities on its own initiative and follows up on (international) trends

10.6 Proactively enhances own expertise

10.7 Adjusts personal approach based on these new insights

MARKETING SPECIFIC COMPETENCES

20. The graduate is able to analyse the logistics sector, the supply-chain and the business environment and to define the influence of environmental factors on company operations.

20.1 Gathers and assesses information on the logistics sector or processes as well as on the supply-chain and the procurement processes

20.2 Understands the logistics sector and processes, the supply-chain and the procurement processes

20.3 Determines the influence of supply-chain management on business operations, the supply chain and the procurement processes

22. The graduate analyses the market and words conclusions.

22.1Delivers a customer analysis and/or a vendor rating and/or carries out and interprets a competitor analysis

22.2 Analyses and interprets the macro-environment

23 The graduate words advice interpreting the data derived from market research.

23.1 Prepares and/or carries out (parts of) a market research

23.2 Interprets the outcomes of a market research, gives advice and reports to the management

24. The graduate is able to define objectives, product-service-, pricing, distribution, and communications strategies.

24.1 Determines segments, target groups and defines position

24.2Takes decisions about products, services and assortment

24.3 Takes decisions about distribution channels.

24.4 Assesses communication tools and the communication mix

24.5 (Helps) to develop a communication tool

24.6 Drafts an integrated communication plan and follows-up

24.7 Prepares decision making relating to pricing policy

24.8 Drafts a marketing plan integrating strategic elements such as product, services, distribution, communication and pricing

24.9 Determines and/or interprets data and trends relating to marketing

25. The graduate can target prospects and manage his customers within the context of the commercial strategy.

25.1 Prepares and/or delivers a sales pitch taking into account the specific customer profile

25.2 Has a sound understanding of a customer database

25.3 Analyses a simple CRM-database and draws conclusions

25.4 Prepares and answers for an (internal and external) account plan

25.5 Contributes to an integrated commercial plan

25.6 Understands the main keys to lead a sales team successfully

25.7 Calculates and analyses commercial data

Is included in these courses of study

• Bachelor of Business Management (Brussels) (Major in Marketing) 180 ects.

Tolerances

This course unit is a non-tolerable course unit in the following study programme(s):

• Bachelor of Business Management (Brussels) 180 ects.