Required in stage
Optional in stage
First term
Both terms
This year
Next year
Alternating years
External
Prerequisites
Identical coursesMarketing (B-ODISEE-JPBWF3)
Mettepenningen Evy (coordinator) | Mettepenningen Evy Aims
The objectives of this course are available here.
Previous knowledge
A. Previously required courses
The general admission requirements and the order of enrolment are to be found in the education and examination regulations.
B. Required competences
The student masters the skills as taught on a secondary education level.
Because of the link between marketing and economy, the student is advised to enroll for General Economics and Business Economics before attending Marketing.
Is included in these courses of study
Activities
3 ects. Marketing (B-ODISEE-JLBWF3)
DutchFormat: Lecture-assignment
20 
Second termMettepenningen Evy Content
Content
In this course, several fundamental marketing concepts are covered, as closely linked as possible to the students’ environment, applied to the agro-biotechnological sectors, and from the perspective of socially responsible entrepreneurship. The following aspects are addressed:
- Introduction to marketing: What is marketing, what different marketing concepts exist, …
- The consumer: Consumer needs, consumer decision-making process, forms of orientation and purchasing behavior…
- Market research: Role and types of market research, research methods, research domains…
- Marketing mix:
- Product: Product classification, product life cycle, brands, packaging…
- Place: Logistics management, risk-bearing, export…
- Price: Pricing strategies, price adjustments…
- Promotion: Advertising, personal sales, sales promotion, digital strategies…
- Marketing of products and services specific to Agro- and Biotechnology
- Personal sales
Course material
Required study materials (as listed here)
- course syllabus
- PowerPoint presentations
- information offered on Toledo
Recommended study materials
- textbooks and magazines on marketing
- newsletters and professional literature featuring marketing
- information on the internet
Language of instruction: more information
Lectures are given in Dutch. Extra study materials can be offered in other languages such as English.
Format: more information
Assignments - Collaborative (professional) learning
1. Lectures
- On campus theory classes with integrated exercises and cases + guest lectures (on distance or on campus)
- Monitored self study
2. Assignment
- Assignment on personal sales (conversation/interview) (preferably in teams of two students)
- All further information can be found on Toledo
- Both for CAM and HAO students
HAO: Guided self-tuition. Students that are following the course as HAO-student process the study material on their own and via contact with fellow students on distance. They are welcome to ask questions about the course at the monitorates (evening sessions).
The information presented here regarding the organization of classes may change at any time in response to the epidemiological reality. All changes will be communicated via Toledo, stating the correct information which should be applied (at all times).
Evaluation
(B-ODISEE-H73764)
Explanation
| Assessment | Grading scale |
|---|---|
| TOTAL | 1-20/20 scale |
Description
- There are 2 partial evaluations for this course: an assignments is planned during the academic year and a written exam is scheduled in the examination period.
- The assignment contributes for 20% to the total score. The exam contributes for 80% to the total score.
- If the assignment is not submitted before the deadline or if the student does not partake in the exam, a quotation of NA (did not partake) will be given. A score of less than 7/20 on one (or both) of the partial evaluations can lead to an overall fail for this course, as stipulated in the Exam and Education regulations (OER).
- The assignment and deadlines will be made available on Toledo.
The information presented here regarding the evaluation modalities may change at any time in response to the epidemiological reality. All changes will be communicated via Toledo, stating the correct information which should be applied (at all times).
Information about retaking exams
The score from the assignment made for the first exam session will be retained. If the student did not pass for the assignment, it will need to be redone. Furthermore the modalities are the same as in the first exam session (for details: see Toledo).