Inhoud

In this course, we're going to experience the journey you will take as an "entrepremeur" or "start-up" to create your own business. We will use certain models to instigate "a business idea", finetune it with the necessary information to frame it into the market, challenge this with your own experience and others and prepare it for a possible launch ...In gen
We will work in groups and based on a fictitious case.

In general, we will use the following structure:

A) Dream: 

• Nature of entrepreneurship: generating new business ideas / Opportunity identification
• From business idea to business opportunity and from business story to business plan 
• Business Canvas Model

B) Create:

• Business strategy and SWOT analysis (customers, trends, motivation/confidence...)
• How to build a competitive advantage
• Possible Partners

C) Do:

• Presenting and pitching your business story and negotiating your business plan
• During the seminars we will have  several entrepreneurs as "guest lecturers" who will tell about their own business story

Studiemateriaal

Course material (presentations, online materials, recommended articles, ...) will be provided on Toledo

There might be a cost of 15 Eur per student for working together with an external partner or guest lecturers. More information will follow at the beginning of the academic year.

Toelichting werkvorm

• Written course (available on Toledo)
• Testimonials of several entrepreneurs
• Literature review (from a pre-selection of books)
• Papers and PP presentations
• Interactive work sessions during the class
• Possible visit abroad to an incubator, company of other organisation

There might be a cost of 15 Eur per student for working together with an external partner or guest lecturers. More information will follow at the beginning of the academic year.