Creative Thinking (B-ODISEE-OBF37A)

3 ECTSEnglish22 First termFirst term
Kestens Tom (coordinator) |  Kestens Tom
Kernteam Business Management (BA)

Aims

For marketeers standing out by creating ideas that are different and creative is crucial. Even though creativity is hard to quantify, during this course we try to convey frameworks to help spark different trains of thought.

Every class looks at a different way of approaching creativity. Therefore attendance is mandatory. No formal exams or assignments.

 

Competency 1: Leaving from his own area of specialization the graduate can support the company policy efficiently

1.4 converts an opportunity into a project and to write, present and answer for a simple business plan.

1.2 drafts, motivates and follows-up a marketing budget.

1.3 Interprets financial ratios, costing and the annual accounts and words an advice in order to prepare short and long term management decisions.

1.1 analyzes business processes, corporate functions, strategies, corporate culture and the total business environment and words a motivated advice in order to optimize short and long term company policies

1.5 identifies problems of a legal nature and contributes to a solution.

1.6 words an advice in order to prepare and conclude commercial transactions.

 

Competency 2. The graduate actively supports various actors in achieving the (strategic) objectives of a company or organization.

collects current economic information, e.g. consumer confidence, inflation rate, interpreting interest rates and graphs/tables.

words recommendations for management decisions in the short and long term.

words recommendations in order to optimize the financial health of a company

detects legal issues and comprehends how to handle them

 

Competency 10. The graduate takes responsibility for their own professional development and independently monitors (international) trends and integrates these new insights.

Questions his personal way of work as a professional.

Knows strengths and weaknesses in their own functioning and formulates points of improvement.

Adjusts his own functioning in accordance to his talents.

Develops a focus on lifelong learning.

Seeks out new learning opportunities on its own initiative and follows up on (international) trends.

Proactively enhances own expertise.

Adjusts personal approach based on these new insights.

Is included in these courses of study

Activities

3 ects. Creative Thinking (B-ODISEE-OBF37a)

3 ECTSEnglishFormat: Lecture-assignment22 First termFirst term
Kestens Tom
Kernteam Business Management (BA)

Content

The course tackles & explains various topics, relevant to use 'creative thinking' in a marketing/business context:

  • What is creative thinking and why we need it?
  • Typical thinking errors to avoid: selective, reactive, assumptive thinking (with application to real-life business cases)
  • Applying structured approach to creative thinking (supported by templates & exercised in-class/via home assignments)
    • Step1 Understanding
    • Step2 Ideation 
    • Step3 Analysis
    • Step4 Direction

Course material

Course itself is based on "The Creative Thinking handbook - Your step-by-step guide to problem solving in business" by Chris Griffiths & Melani Costi.

All relevant material for classes (both slides & templates) will be provided via TOLEDO

Evaluation

Creative Thinking (B-ODISEE-O71347)

Type : Continuous assessment without exam during the examination period
Description of evaluation : Paper/Project, Presentation, Participation during contact hours
Learning material : None

Explanation

AssessmentGrading scale
TOTAL1-20/20 scale

COURSE EVALUATION PRINCIPLES

Mode of assessment: Continuous assessment: 100%

  • 30% on individual participation in class (& attendance)
  • 35% on group assignments - be aware: often upfront individual input required & individual appreciation of your contribution to groupwork (announced via TOLEDO and in first lectures)
  • 30% on final group presentation - be aware: your individual contribution to groupwork will count

Every class involves significant interactions and some in-class assingments. During the last lecture, students will be doing a final group presentation. As creativity is hard to measure, grades will be made up based on the efforts put into using and implementing the different frameworks in the various presentations, more so than the output. 

 

ADDITIONAL COURSE EVALUATION GUIDELINES (as part of BBM-program policy)

Information about retaking exams

EVALUATION PRINCIPLES SPECIFICALLY FOR RETAKE:

EP3 retake exam: Student will receive a topic to do a 5-page written paper on, proving that they are acquainted with the different frameworks. Multiple frameworks will have to be used to solve the assignments specific topic (briefing & timing will be uploaded to TOLEDO).

ADDITIONAL COURSE EVALUATION GUIDELINES (as part of BBM-program policy): identical as in 1st exam opportunity