New Marketing Insights (B-ODISEE-OBB14A)
Aims
Competency 3. The graduate shows entrepreneurial spirit, works independently, systematically and accurately and acts solution-oriented and innovative to optimize context-related business.
3.1 determines work, problems and chances pro-actively within the company or business enterprise (level 2 (advanced))
3.2 thinks of alternative ideas, propositions, solutions and actions and implements them (level 2 (advanced))
Competency 24. The graduate is able to define objectives, product-service-, pricing, distribution, and communications strategies
24.1 determines segments, target groups and defines position. (level 2 (advanced))
24.2 takes decisions about products, services and assortment (level 2 (advanced))
24.3 takes decisions about distribution channels. (level 2 (advanced))
24.4 assesses communication tools and the communication mix (level 2 (advanced))
24.8 drafts a marketing plan integrating strategic elements such as product, services, distribution, communication and pricing. (level 2 (advanced))
24.9 determines and/or interprets data and trends relating to marketing (level 2 (advanced))
Previous knowledge
The general terms and conditions for admission are detailed in the "Odisee Education and Exam regulations".
Is included in these courses of study
- Bachelor of Business Management - daytime education (Aalst) (Specialisation Marketing) 180 ects.
- Bachelor of Business Management - distance learning (Aalst) (Specialisation Marketing) 180 ects.
- Bachelor of Business Management (Brussels) (Specialisation Marketing) 180 ects.
Activities
3 ects. New Marketing Insights (B-ODISEE-OBB14a)
Content
Marketing Insights is an elective course that covers a variety of topics that are “trending” in the field of marketing and will be delivered as a combination of lectures, in-class assignments and active participation in class.
There is no exam for course - 100% ongoing assessment.
Here is a non-exhaustive list of topics that are likely to be covered:
- SAVE model
- Customer Decision Journey
- Corporate Social Responsibility (CSR)
- Innovation types and practices
- 3H communication model
- Branding models (Keller & Kapferer)
Language of instruction: more information
If all students are "Dutch-speaking", the course might be in Dutch
Evaluation
(B-ODISEE-O70158)
Explanation
Assessment | Grading scale |
---|---|
TOTAL | 1-20/20 scale |
Evaluation
100% permanent evaluation during the course year - no exam.
You will have to use the theories and models on a chosen brand in groups.
Your paper will be subject of a peer evaluation: this will generate a "personal" factor, which will influence your final score.
Absence Policy. What do you have to do when you are ill during assignments/tests/presentation or absent during an exam? Please apply the BBM-absence policy as published online at https://www.odisee.be/en/bachelor-business-management-brussels/reporting-your-absence or BM-absence policy: https://www.odisee.be/bedrijfskunde-jouw-afwezigheid-melden
BYOD Exam Policy. This course has an online, on campus exam where the BYOD (Bring Your Own Device)-policy fully applies. The BYOD-policy is published online at https://www.odisee.be/en/bachelor-business-management-brussels/bbm-practical-information or https://www.odisee.be/online-examen
AI & document authenticity Policy: You need to submit authentic, original work for your course assignments, presentations and open book exams (no copy/paste from AI tools). The BBM/BM-AI & authenticity policies are published online at https://www.odisee.be/en/bachelor-business-management-brussels/bbm-practical-information or https://www.odisee.be/artificiele-intelligentie-ai-odisee . Deviation from this policy is only possible if the course lecturer explicitly allows use of AI-tools via TOLEDO announcement or in course material or assignment instructions”
Information about retaking exams
In EP3 the retake assessment of the New Marketing Insights course will be a written exam with a combination of multiple choice and open questions accounting for 100% of the course weight (only individual, NO group work)
Absence Policy. What do you have to do when you are ill during assignments/tests/presentation or absent during an exam? Please apply the BBM-absence policy as published online at https://www.odisee.be/en/bachelor-business-management-brussels/reporting-your-absence or BM-absence policy: https://www.odisee.be/bedrijfskunde-jouw-afwezigheid-melden
BYOD Exam Policy. This course has an online, on campus exam where the BYOD (Bring Your Own Device)-policy fully applies. The BYOD-policy is published online at https://www.odisee.be/en/bachelor-business-management-brussels/bbm-practical-information or https://www.odisee.be/online-examen
AI & document authenticity Policy: You need to submit authentic, original work for your course assignments, presentations and open book exams (no copy/paste from AI tools). The BBM-AI & authenticity policies are published online at https://www.odisee.be/en/bachelor-business-management-brussels/bbm-practical-information or https://www.odisee.be/artificiele-intelligentie-ai-odisee. Deviation from this policy is only possible if the course lecturer explicitly allows use of AI-tools via TOLEDO announcement or in course material or assignment instructions”