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First term
Second term
Both terms
This year
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Prerequisites
Language of instruction
Duration
Identical courses2 Consumer behaviour (B-ODISEE-JPH0DM)
Domen Jessica (coordinator) | Domen Jessica Aims
General competences:* Setting up a high quality line of argument* Facilitating and organising both internal and external communication,orally as well as in writing, in at least three specified languages.Profession-specific competences:* analysing the market and the customers* acting in a customer oriented way
*
See objectives of the main course "2 Consumentengedrag"
Previous knowledge
Previously required courses
/
Required competences
no specific preliminary knowledge required
Is included in these courses of study
- Bachelor of Business Management - daytime education (Aalst) (Specialisation Marketing) 180 ects.
- Bachelor of Real Estate - daytime education (Aalst) 180 ects.
- Bachelor of Real Estate - distance learning (Aalst) 180 ects.
- Bachelor of Business Management - distance learning (Aalst) (Specialisation Marketing) 180 ects.
Activities
3 ects. 2 Consumer behaviour (B-ODISEE-JLH0DM)
Content
See content of the learning activity "2 Consumentengedrag"
*
* Consumers as individual persons* Consumers as group members* Consumers as members of society
Course material
Course text "Consumentengedrag: toegepaste basisconcepten" (Johan Vanhaverbeke, HUB).
Language of instruction: more information
Dutch
Format: more information
Assignments - Supported home-study
Interactive courses (18h)
Evaluation
(B-ODISEE-JVH0DM)
Explanation
| Assessment | Grading scale |
|---|---|
| TOTAL | 1-20/20 scale |
written exam (100%)